Raise the Flag

Menswear is always a tricky business. Unlike women, who shop till they (literally) drop, men are not that keen to spend hours trying to find THAT perfect shoe to match THOSE trousers. Men, and here I know, I am generalising, tend to love one stop shopping…that is why department stores thrive even in economic meltdowns. But, there is still hope…on the streets of London, there are men choosing their clothing carefully and with razor-like precision.

Case in point, our next look, spotted in Lambs Conduit Street. We love the patterned shirt and of course the ever-so –comfortable cardigan. Match these with worker jeans and retro/cool sneakers and it is urban without being too contrived. We love the buttoned up look and match this with rolled up jeans and we are ready to shop similar looks in a heartbeat.

Universal Works, founded in 2008 has gone from a kitchen table idea (yes, the founder, David Keyte, originally worked out of his own kitchen) to being stocked across the globe. It is menswear with a comfortable twist, proudly British, produced overseas and in England. With this label, quality speaks the real fashion language and here are our top three picks that you can shop online at universalworks.co.uk

Up first we have a raglan sweat in grey marl, retailing at 119 pounds, then bring out your country side with this angler waistcoat in khaki twill, selling at 95 pounds. Finally try these great comfortable trousers in indigo chambray, retailing at 99 pounds. They are great on the plane and even in the office…

Picture Credits: all apparel taken from universalworks.co.uk