Based in Hamburg, Omid has finished his degree at the prestigious JAK Akademie. His label is called Artificium and captures the energy that he is now well known for in the Hamburg fashion scene. It is punky, androgynous, with careful attention to fabric and cut. It is a label not for the faint–hearted as he is clear to point out. It is through this label that Omid wants to present something new and challenging for the fashionistas.
What sets Artificium’s clothing apart from what is now available is the idea of art merging with fashion. While last season, many designers turned to the old masters for inspiration and even great houses like Dior took their collection to a ‘Dali’ extreme, Mr Qala-Nawi is clearly looking at art in the future. Here, it is modern, with a punch indeed.
Plans are in the pipeline for an online store. Focus pieces will be sweaters, shirts and trousers. In the meantime, you can contact Omid, through his Facebook site: https://www.facebook.com/Artificiumdesign?fref=photo
Picture credit: Banner from Who Is Ok